Whether you work in manufacturing, retail, marketing, healthcare, or business, artificial intelligence and automation practices are beginning to change the way industries operate.
A Deloitte study recently revealed that more than 50% of organizations plan to integrate the use of AI and automation technologies in 2023. While many senior executives are concerned about the risks of using AI, other high-performing organizations are adopting new operational process technologies. A survey of Global 500 companies found that executives who choose to invest in AI and automation business tools and software solutions expect significant growth over the next few years.
To help your business prepare for a successful year, here are some predictions for how business practices will change in 2023.
Change the nature of work
As businesses continue to find their comfort zone in today’s ever-changing work environments, we are seeing the enormous changes that AI and automation are bringing to industries around the world.
According to PwC’s Global Artificial Intelligence Study, we can expect to see 45% of the $15.7 trillion in global economic gains by 2030 from improvements in AI and automation products that drive consumer demand in the manufacturing industry. This includes predicting unexpected machinery and equipment breakdowns, identifying yield losses and locating detractors.
Meanwhile, many companies are using chatbots equipped with artificial intelligence and machine learning capabilities to improve customer experience. Real estate companies are using AI-powered tours to improve agent productivity and deliver a personalized buying experience, while using smart home search portals to showcase properties that meet the needs of potential buyers.
The nature of work today is changing rapidly with the power of AI and automation technologies. This enables businesses to streamline workflows and operational costs, identify potential issues, and improve customer satisfaction through personalized experiences.
Changes to PPC management
The past year has seen many changes in the pay-per-click (PPC) world, from increased automation and vertical videos to government regulations and economic challenges. Business leaders can expect many of the same AI and automation changes in 2023. Therefore, they must continue to prepare to adapt to a volatile PPC world.
As Frederick Vallaeys, co-founder and CEO of Optmyzr noted, “A heavy reliance on AI controlled by a handful of big players is not safe…You have to embrace the concept of ‘layering’ automation’ to let you control the automation rather than it controlling you.
The automation overlay gives PPC professionals greater control over the performance of paid ad campaigns. Think of the automation overlay as “insurance” for PPC campaigns, keeping machines under control and avoiding costly mistakes when machine learning takes an unexpected tangent.
According to Vallaeys, PPC managers play a key role in ensuring the quality of data that powers automated decision-making. Today’s automated solutions make it easier for almost any advertiser to achieve great results. Yet greater efficiency and revenue growth are still possible for those who deploy their own systems that offer increased security, control, and visibility.
AI and automation are changing SEO
In 2017, we saw how AI was changing the world of marketing and improving modern SEO practices. In 2023, we continue to see this growth in AI-generated content and AI-assisted automation that enables marketers to leverage AI for SEO content success.
Although there is a misconception that AI and automation technologies take over SEO workflow processes, what happens is that AI-assisted automation takes over load the most complex elements. Those looking for on-site optimization can use AI SEO automation platforms to automate on-page factors like internal linking and structured data. Similarly, AI can improve content workflow efficiency and SEO accuracy by streamlining keyword research, SEO at scale, and content creation and optimization.
In the world of SEO, algorithms, data, and results change in an instant. Making it necessary to have technology on our side to reduce repetitive tasks and improve productivity.
AutoAI improvements to model lifecycle
As we see with IBM AutoAI and UiPath, companies now have the tools to simplify their AI lifecycle management processes. This involves making significant improvements to how companies collaborate with data scientists and DevOps to improve the integration of AI models into their software applications.
Whether it’s reducing the risk of errors, speeding up the decision-making process, or extending overall automation capabilities, we see how AI easily establishes more scalable business and production environments. .
End-to-end process automation
A recent Gartner study takes a closer look at how analysts and vendors are now approaching hyper-automation capabilities to gain additional insights and develop long-term roadmaps with end-to-end process automation.
This includes integrating business resources related to data security and regulation. Ensure companies can build their roadmaps and accomplish end-to-end processes in compliance with privacy laws and other regulations that can cost companies millions of dollars.
Regardless of the industry you operate in or the size of the business you run, choosing to invest in the use of AI and automation technologies in 2023 is a surefire way to improve your operations. Although using such advanced technology may seem daunting at first, remember that you are in the driver’s seat and have full control of the steering wheel.